People: Outstanding Alumni Deng Lixia

Welcome all students to listen to this edition of "Senior Sister has something to say" text radio interview show, we are honored to invite the 2003 tourism and hotel management alumni Deng Lixia, the current Ruisheng Group Hotel Industry Center Rui Hotel General Manager, Ruisheng International Center Project General Manager, come to listen to the sister to the upcoming graduation of our And is in the confusion stage of the small partners have what valuable advice it!


1、May I ask you are now engaged in the profession is your dream?

A: My personal understanding of the dream is closer to "doing a line of work and loving a line of work". First of all, dreams may be different for each person at different stages of life. In the process of growing and learning, we will have a more ambitious dream, but if we do not persist in learning, working and self-improvement, we may not be able to realize our dream in our lifetime. I myself learned through my profession and gradually had a clear understanding of my life goal after I entered the society, but it was not easy to achieve this goal. I divide my dream into career heights that I need to reach in every three years or every five years, and always keep my enthusiasm to accomplish these milestones with diligence, persistence and hard work to finally realize my dream.


2、What is your motivation to persevere in the hospitality industry? Does it come from the material or the spiritual?

A: Getting recognition from all walks of life in my work is the motivation that I have been persisting. Externally it is from customer satisfaction, internally it is from the recognition of the company and colleagues, these make me always hold the original intention and enthusiasm for the work. When work achieves certain achievements, both my own economic conditions and spiritual needs will be enhanced and satisfied. But harvesting recognition, changing economic income, and satisfying spiritual needs, etc., require continuous efforts. This is a cycle, put in the effort to reap the recognition, which becomes your motivation to persist.

3、What did your studies during school help you in your career?

A: Since high school, I have been exposed to hotel management related knowledge; after entering the university campus, I have significantly improved my theoretical knowledge level and professional service skills. During the study of hotel management, the school consolidated the systematic theoretical knowledge through the combination of practice and teaching; at the same time, I also had the opportunity to practice in the industry through practical training and other stage courses, which consolidated the professional service skills. Over the past ten years in the hotel industry, I have been transferred from the catering department to the front office department, and then to various departments such as human resources, marketing and sales, etc. The process of moving forward step by step is inseparable from the education and training of each future hotelier by my alma mater. In 2015, Chengdu Ruisheng-Bafulli Hotel officially became the flipped teaching hotel of the hotel management department of my alma mater, and I hope everyone can come to the hotel to experience it and practice the school motto of "service cultivation, knowledge and action".


4、Can you give some advice to the students?

A: I hope Ginkgo students will try their best to study and improve themselves both inside and outside the classroom. They should urge themselves to keep moving forward and move firmly towards their goals and ideals. Both boys and girls must be independent, and after achieving economic independence and character independence, they should think about starting a family on the basis of career stability, which is especially important for girls. At the same time, you should also diversify your abilities as much as possible, you can use the holidays to do some part-time jobs across industries, or learn cross-disciplinary knowledge, to broaden their knowledge and ability to cover.

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Ginkgo Alumni Lecture-How to Enjoy Your Work

On May 24, Shen Yanlan, Learning and Development Manager of Hilton Chengdu Chenghua, also the alumnus of the Department of Hotel Management shared her career development experience as a professional hotelier with the students from Department of Hotel Management and Tourism Management.

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This lecture centered on "how to enjoy your work" and "career development in the hotel industry in the post-pandemic era".

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Alumni Donated Medical Supplies for Fighting Covid-19

On April 27, 2022, Jiang Yaoyu, the Vice President of Chengdu Alumni Association, also the outstanding alumnus of the Department of Tourism Management, donated medical supplies to Gingko College.


Yang Pengjiang, Deputy Director of the Employment and Entrepreneurship Center and Secretary General of the Alumni Association, and Jia Rong, Acting Director of Department of Tourism Management, received the donations on behalf of Gingko College.



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Jiang Yaoyu:

Learn & Dare & Realize

——On the Road to Entrepreneurship, I Learn to Dream, Dare to Dream, and Finally Realize the Dream.

Recently, jiang Yaoyu, an alumnus of the Department of Tourism Management of 2002, was invited back to his Alma mater by the alumni Association of our college and held an alumni sharing meeting about entrepreneurship and employment for students in Simple Coffee.


Entering Gingko college  

Learn how to adapt new environment

In 2002, Jiang Yaoyu enrolled in the department of Tourism Management of our college.  When other peers were still fresh and ignorant, Jiang Yaoyu knew his own interests and hobbies, and made plans and committed himself to achieving his goals. 

With a clear goal in mind, he made many friends during his study at Ginkgo college and always put his study first. By consulting people in different fields around him, his knowledge in all aspects improved by leaps and bounds. Another way for Jiang to acquire knowledge was reading.  The habit of reading that he has kept since college continues to this day. Reading and making friends helped Jiang Yaoyu to open up a wider cognitive world and made him marvel that the world was so big that he should dare to fight without fear of losing. 

The increase of knowledge helps his study soar. Jiang Yaoyu did not join any associations or departments at school, he devoted himself to his studies. Through the teaching mode of Industry and Education, Jiang Yaoyu found that his major had more possibilities to explore. He kept "opening his imagination" and looking for opportunities, instead of wasting his college days.


Starting own business  

Always be diligent and thoughtful  

Diligent in thinking and unwilling to be dull, Jiang Yaoyu resigned from the position of vice president of marketing in an Internet medical company and embarked on the road of entrepreneurship. Now, through patient exploration, Jiang Yaoyu has become the founder of Sichuan She Ji Er Shang Catering Management Co., LTD. Behind this great success, Jiang Yaoyu has worked hard for nearly 15 years. As a mature entrepreneur nearly 40 years old, the story of how Jiang Yaoyu and the catering industry forged indissoluble bond was known to all. 

At first, Jiang wanted to make chicken intestines. Chicken intestines are a childhood memory for many people. They are crispy and sweet and come in a variety of flavors on the market.  "We live in Sichuan, and people in Sichuan love to eat and have unique tastes, so I immediately thought of the things we've all eaten."  Jiang Yaoyu said he decided to make some creative dishes and in this way to make them bigger and stronger.  

"I’m a fan of homophonic puns, so my brand is closely related to homophonic puns. The first brand was called “Xiao Du Ji Chang”, so everyone thought my last name was Du."  Jiang Yaoyu joked with a smile. 

“A well-managed brand culture can make products at a premium and cultivate high-quality customers in private domain.” Years of entrepreneurial experience let Jiang Yaoyu talk freely at the sharing meeting. He said the secrets for the growth of Jiang Yaoyu's brand all the way are an impressive brand name, distinctive products and doing what accurate target customers like.


Being disciplined  

Knowledge reserve helps him to upgrade the road of entrepreneurship  

I like to read, and I like to share the good books I have read with others. Jiang Yaoyu has recommended the book "A Day in the Life of the Brain" to people around him more than once. The book mainly tells what happens in our brains when we taste food, walk, work, and dream. He hopes that through this book, employees can think more and make good use of their brains.

Jiang Yaoyu is grateful for his college experience in Ginkgo, he said: "It is precisely because of my study and reading in Ginkgo that I have strengthened my thinking ability, that I have been able to work steadily and thoughtfully on the way to start a business, avoiding many mistakes in major decisions".

Due to the repeated pandemic, some caterings have been affected, but Jiang Yaoyu and the team overcome the difficulties together. He also hopes to strengthen the cohesion of the core team through this difficulty. "Reading habits will really help you, because the cognitive structure determines the way you think, and even determines your height." Jiang Yaoyu admitted that many difficult times were accompanied by the knowledge reserves he once had.

Jiang Yaoyu hopes that Ginkgo students can cherish the time in college, cherish the most splendid years in their lives, dream and make dreams at the age when they can realize their dreams the most.

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