● Mission Statement

Gingko College of Hospitality Management adheres to the direction of running a socialist school, fully implements the Party's and the country's education policies, upholds the fundamental task of fostering character and civic virtue to actively carry out education and teaching, scientific research, social services, cultural inheritance and innovation, and foreign exchanges and cooperations according to the development goal of higher education and the development needs of local economy and society, and cultivate qualified personnel and provide intellectual support for national and local economic, cultural and social development.

● Orientation

With the aim of serving the local economic construction and industrial development, the College is based in Sichuan, serving western China, showing certain national influence, taking morality education as the fundamental principle. Taking the integration of industry and education and school-enterprise cooperation as the approach, the College tries to build a national first-class hotel management undergraduate college with distinctive characteristics to meet the development needs of the cultural and tourism industry in Sichuan Province, especially the hotel industry.

● Talent Development Goals

Focusing on the hotel and tourism industry, the College centers on the cultural and tourism industry, and faces the demand for modern service industry talents, and cultivates high-quality industrial application-oriented talents with strong political qualities, solid basic theories, outstanding professional capabilities, and a good international perspective.

● Educational Philosophy：Empowering the Students & Serving the Society

● College Motto：Cultivating Service Awareness, Learning by Practicing

● College badge

The College badge consists of two parts: text and graphics. The text part is the college name in Chinese and English, ''SINCE 2002 '', and the graphic part uses gingko leaves, scrolls, sea and rivers, etc., as creative elements. The college motto of "Cultivating Service Awareness, Learning by Practicing" is closely related and reflects the college's mission.

● College-running Characteristics：International Vision, Target Education, Student Participation, Social Sharing

● Talent Training Concept：Industry-oriented, Comprehensive Development, Full-staff Education

● Talent Development Mode：General Education + Professional Education + Personalized Education (+ All-staff Education) "3+1" talent training mode.