Ginkgo Students Won the 2024 Xuechuang Cup Student Entrepreneurship Comprehensive Simulation Competition

On June 1, 2024, the Sichuan "Xuechuang Cup" Comprehensive Entrepreneurship Simulation Competition for College Students was held in Chengdu, hosted by the Sichuan Provincial Department of Education, Economics and Management Discipline Group of National Experimental Teaching Demonstration Centres of Higher Education, China Tao Xing Zhi Research Institute and undertaken by Civil Aviation Flight Academy of China (CAFAC). This competition aims to cultivate and improve the entrepreneurial awareness and practical ability of college students, and a total of 496 teams from 72 colleges and universities in Sichuan Province participated in the final competition.

Gingko team participated in the Entrepreneurship Simulation and Marketing Simulation. By simulating a real business environment, the teams were required to use their knowledge and skills to compete in the virtual market and operate the R&D, production, sales and market expansion of a start-up enterprise. Under the organisation of the teachers of the School of Business Administration and based on the systematic training and practical practice in the Ginkgo ERP Workshop, the team of our university showed excellent teamwork and decision-making analysis ability, and finally won two provincial first prizes and one provincial second prize in the Entrepreneurship Comprehensive Simulation Competition, while the Digital Marketing Competition won the third prize at the provincial level.

The competition not only tested the participants' comprehensive mastery of strategic planning, market research, production planning, R&D investment and sales management in enterprise operation but also reflected the current emphasis of higher education on the cultivation of students' innovation and entrepreneurship ability. The members of our school team experienced fierce competition in the preparation process from layers of selection to the final which lasted two months of hard training. Three members of each team in the competition made full use of the initial virtual start-up capital to run their own business with all their might.

Participation in this competition not only strengthened the communication and cooperation between universities in Sichuan Province but also greatly stimulated students' innovative awareness and entrepreneurial ability. Through this form of practical exercises, students were able to better combine theoretical knowledge with practical operation, laying a solid foundation for their future career or entrepreneurial path. The competition also provides a platform for teachers to explore the reform of teaching mode and method, which helps to promote the innovation and development of teaching content and teaching method and cultivate more high-quality talents with practical operation ability and innovative thinking.