Program Overview

Established in 2006, the College strives to cultivate talents with solid professional knowledge and skills, high cultural and artistic literacy, and the ability to design and innovate and practice, who are capable of performing various professional design, teaching and research tasks.

Our talent cultivation focuses on enhancing the professional ability of students building "professional foundation + innovation + directed industry services" training model, serving the development of the tourism and hotel industry in Sichuan. We follow the "project-based" professional teaching content, emphasize "project-driven teaching", and run the real design projects of tourism and hotel in cooperation with enterprises.

Program Recognition

Organized the "Sichuan Tourism Product Creative Design Forum and Graduation Design Exhibition" for three consecutive years, widely praised by the provincial education department and the society.

Hosted the Chengdu promotion of the National Student Advertising Arts Festival College Award for eight consecutive years, and received the Outstanding Contribution Award accordingly.

"Promote learning through competition, teaching through competition", and cultivate talents' innovative ability. In recent years, students have won 21 national first prizes, 29 second prizes, 31 third prizes, 15 excellent prizes, 1 gold prize, 3 silver prizes, 6 bronze prizes and 6 finalist prizes in professional competitions and skill contests; 17 first prizes, 19 second prizes and 46 third prizes at provincial and ministerial levels; and more than 100 non-level prizes of various kinds. 

Faculty

A team of professors and famous teachers with rich teaching experience, strong research ability and distinctive industry features has been established, with 75% of them with senior and middle-level titles and diverse education backgrounds, and 50% of Dual-Qualified teachers.

In the past five years, teachers have published more than 300 academic papers (works), including more than 40 GCJC and CPCI papers; declared more than 60 research projects at all levels, obtained more than 50 appearance patents and utility model patents, and 3 computer software copyrights. More than 400 social service projects have been carried out for the university, scenic spots, hotels and enterprises, involving more than 1,000 teachers and students, and more than 100 horizontal research projects have been implemented, with a total research fund of more than 5 million yuan for horizontal projects.

Career Prospects

The employment rate of graduates is more than 98%, and the professional matching rate is 83%. Graduates can be employed in IT companies, cultural and PR agencies, environmental design institutes and architectural decoration companies, Internet media and animation films and television enterprises, marketing and consulting companies, product design agencies, government departments, press and publications and so on.

Undergraduate Programs

1. Visual Communication Design

Degree: Bachelor of Arts

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Text Design, Hotel Logo Design, Hotel Brand Image Design, Tourism Hotel Advertising Planning and Design, Interaction Design, Interface Design, Tourism Hotel Product Packaging Design, Publication Design.

Features:

Visual Communication Design is an efficient form of ideas presentation in the digital age

Double Excellence Major at provincial level

Cultivation mode of "school-enterprise cooperation”

2. Digital Media Art

Degree: Bachelor of Arts

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Digital Animation Creation (Animate), UI Interface Design, Non-linear Editing and Production, Digital Video Fundamentals, Digital Film and Video Special Effects Production, Tourism and Hotel Film and Video Advertising Design, 3D Modeling Fundamentals (3Dmax)

Features

Closely connected with the rapid development of Internet industry and emerging industries.

Combination of technology and art, cultivating high quality and comprehensive applied design talents.

Offer a wide range of employment opportunities and design support for e-commerce, film and television entertainment, tourism, advertising and other industries.

3. Environmental Design

Degree: Bachelor of Arts

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Ergonomics of Hotel Space, Interior and Exterior Design Performance Techniques, Design Drafting, Decorative Materials and Construction, Interior Space Design, Lighting Design, Environmental Planning and Design of Tourist Attractions, Hotel Space Design.

Features

Strongly integrated subjects and diversified professional skills, with many options for graduation development and employment.

Cultivate "vocational job skills" of both interior design and landscape design.

Follow "project-based" professional teaching content, emphasize "project-driven teaching", and run the real design projects of tourism and hotel in the curriculum in cooperation with enterprises.

4. Fashion and Accessory Profession

Degree: Bachelor of Arts

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Fundamentals of Garment Technology I, Garment Structure Design and Pattern Making I, Fundamentals of Garment Technology II, Garment Pattern Making II, Basic Garment Design, Garment Composition and Cutting, Professional Wear Design, Hotel Uniform Fashion Design, Travel Garment and Costume Design, Garment Presentation and Display Design.

Features

"The most fashionable" major, at the forefront of fashion.

Serve for the "Regional Tourism" and being unique in the field of fashion design.

Improve professional ability and innovation through real project practice in enterprises.

5. Product Design

Degree: Bachelor of Arts

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Product Design Ergonomics, Product Design Marketing Methodology, Product Design Principles, Product Development Process and Design, Cultural and Tourism Product System Design, Tourism Product Innovation Design.

Features

One of the important supporting disciplines of "smart manufacturing in China".

Project driven, industry collaborative training.

 Graduation work is "productized and marketable".

Associate Programs

1. Artistic Design

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Text Design and Layout, Hotel Logo Design, Interface Design, Tourism Hotel Advertising Design, Book Binding Design, Tourism Hotel Product Packaging Design, Hotel Brand Image Design

Features

Project-driven, industry collaborative education.

Practical skills development.

Productization and marketization of course work.

2. Environmental Art Design

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Interior Space Design, Display Space Design, Environmental Planning and Design for Tourist Attractions, Ergonomics, Design Drafting, Building Decoration Materials and Construction, Interior and Exterior Design Performance Techniques

Features

Cultivation of "vocational job skills" required by the industry.

Rely on the advantages of the college, based on projects, and teachings from both the college and enterprises.

3. Interior Art Design

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Interior Space Design, Display Space Design, Tourism and Hotel Space Design, Ergonomics, Design Drafting, Interior Decoration Materials and Construction, Interior Design Performance Techniques.

Features

A wide range of employment opportunities. The rapid development of real estate and building decoration industry require a huge amount of interior design talents.

4.Digital Media Art and Design

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Digital Animation Creation (Animate), UI Interface Design, Non-linear Editing and Production, Digital Video Fundamentals, Digital Film and Video Special Effects Production, Tourism and Hotel Film and Video Advertising Design, 3D Animation Creation (3Dmax)

Features

A large gap in the market for digital media art professionals.

Help students grow into "young artists" who are both technical and artistic.

A professional training system that combines engineering and arts.