Program Overview

Established in 2002, Department of Tourism Management as one of the distinctive and key departments of Gingko College is committed to cultivating applied and cross-border high-end talents in the field of culture and tourism. The students will be trained to be able to adapt to the new economy in the digital era with excellent professionalism, profound liberal knowledge and international vision. It has set up the talent cultivation philosophy of "Tourism-led, Cultural and Tourism Integration, Cross-border Cultivation, and School-Enterprise Cooperation" mode, with 40+ famous cultural and tourism enterprises at home and abroad, such as Disney, SUNAC, Shanghai Airlines, Tianfu Exposition, to build a solid internship and practice platform for students, helping them to improve their professional abilities and achieve rapid growth as future elites in the cultural and tourism industry. 

Program Recognition

First-class undergraduate major in Sichuan Province, application-oriented demonstration major in Sichuan Province. 

National Tourism Talent Cultivation Base in Western China.

 "Innovative Talent Cultivation Demonstration Area of Tourism and Hotel Management" in Sichuan Province.

Awarded 2021 First Prize of Higher Education Teaching Achievement by People's Government of Sichuan Province.

Member of World Research Travel Organization.

The first pilot program of EEPM Certificate of Ministry of Education.

Built a total of 9 first-class and high-quality online open courses at provincial-level and high-quality courses at college-level.

Exclusive Gingko Cultural Tourism Study Workshop.

Faculty

Faculties with senior titles and “dual-teachers dual abilities” account for more than 60%, and several of them are experts in the field of cultural and tourism in Sichuan Province, Sichuan Tourism Association Study Tour branch, and Chengdu exhibition industry.

In the past three years, the faculty team has conducted more than 40 scientific research projects above the bureau level, including 1 National Social Science Foundation project, more than 30 provincial and ministerial level projects, published more than 100 academic papers, 4 in SCI and EI, 7 core publications, and 11 professional textbooks. 

Faculties have actively participated in the social service work such as the evaluation of Tianfu Famous Tourism Counties, rural tourism revitalization, and the guidance of tourism poverty alleviation demonstration area (village) organized by provincial and municipal government departments, achieving remarkable results and recognition from relevant government departments.

Career Prospects

Graduates can engage in planning, marketing, operation and management in tourism administration departments, tourism e-commerce enterprises, digital cultural tourism scenic spots, tourism consulting companies, customized travel enterprises, cultural tourism planning companies, theme parks and other cultural tourism-related fields, as well as startups in rural tourism and leisure fields, study tour industries and other cultural tourism fields.

Undergraduate Programs

1.Tourism Management

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Introduction to Tourism, Tourism Policies and Regulations, Tourist Reception Industry, Tourism Destination Management, Tourism Consumer Behavior, Tourism Planning and Development, Tourism and Culture, Tourism Marketing, Sichuan Tourism Resources Practice

Features 

First-class undergraduate majors in Sichuan Province, application-oriented. demonstration majors in Sichuan Province.

To create on-campus big data of smart tourism, smart tourism scenery, simulation travel agency management, scenic area management and planning lab.

Customized Talent Development Program with Ctrip.

2.MICE Economy and Management

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Introduction to MICE, Introduction to Tourism, Tourist Reception Industry, MICE Marketing (Bilingual), Tourism Consumer Behavior, MICE Planning and Management

Features

Outstanding College of MICE Informatization in China.

Exclusive exhibition labs for Lego, MICE planning and management.

Integrated course with MICE Professional Manager certificate.

3.Cultural Industry Management

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses:Management, Introduction to Cultural Industry Management, Chinese Cultural History, Introduction to Cultural Resources, Cultural Industry Policies and Regulations, Cultural Marketing, Introduction to Cultural Branding, Cultural Tourism Project Planning and Management, New Media Operations, Theory and Practice of Cultural Industry Cluster

Features

Member of Sichuan Cultural Industry Chamber of Commerce.

First-class undergraduate major at college-level.

Exclusive Tourism and Culture Industry Lab.

4.Tourism Management and Service Education

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Introduction to Tourism, Introduction to Study Tour, Education Science, Educational Psychology, Tourist Reception Industry, Study Tour Marketing.

Features

Member of World Research Travel Organization.

The first pilot program of EEPM Certificate by Ministry of Education.

Exclusive Gingko Cultural Tourism Study Workshop.

Associate Programs

1.MICE Planning and Management

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses:Introduction to MICE, Introduction to Tourism, Tourist Reception Industry, MICE Marketing, MICE Project Management, Event Planning and Management.

Features

Excellent Institution of Exhibition Informatization in China.

Exclusive labs for MICE LEGO, MICE Planning and Management. 

Introduce the standards of Certified MICE Professional Manager, integrating national standards into professional courses.

2.Tourism Management

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Introduction to Tourism, Tourism Policies and Regulations, Tourist Reception Industry, Tourism Destination Management, Tourism Consumer Behavior, Tourism Planning and Development，Tourism and Culture，Tourism Marketing，Sichuan Tourism Resources Practice.

Features

Domestic and international educational upgrade opportunities.

Special on-campus smart tourism scenery, simulation of travel agency management, scenic area management and planning lab.

High-quality online open courses with more than one million hits.

3.Study Tour Management and Service

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Introduction to Study Tour, Education Science, Educational Psychology, Study Tour Policies and Regulations，Study Tour Marketing，Study Tour Safety Management，Study Tour Curriculum Development

Features

Member of World Research Travel Organization.

The first pilot program of EEPM Certificate by Ministry of Education.

The first batch of pilot study tour schools of Sichuan Provincial Tourism Society.