Program Overview

Department of Business Administration focuses on students growth, teachers engagement and social needs, adopting open education and nurturing philosophy to built a curriculum with competence guidance, a practical teaching system with interest guidance, a social sharing and service system with project guidance, and a cultivation education system with habit guidance.

The Department is equipped with a perfect practical teaching system, including in total 7 on-campus labs , such as Innovation and Entrepreneurship Incubation Lab, Business Scenario Simulation Lab, Data Analysis Lab, Enterprise Operation Simulation Lab, Engineering Cost Training Room, Engineering Cost Measurement Training Room and Civil Construction Lab. Besides, it also establishes 33 practical teaching sites with 33 well-known enterprises.

Program Recognition

Professional reform of "Higher Education Quality Project" of Education Department of Sichuan Province.

Reform Project of Sichuan Higher Education Talents' Cultivation on Quality and Teaching.

Advanced department for research management at college-level.

Excellent teaching and research team at college-level.

First prize of teaching achievement award at college-level.

Excellent teaching management ream at college-level.

Faculty

There are currently 80 full-time teachers, with 42.5% of them having senior titles at associate level or above. 

Career Prospects

In the past three years, the employment rate amounts to 98%. Graduates can find jobs in government, enterprises and institutions, where they can engage in marketing, human resource management or work in engineering management in construction and real estate industry.

Undergraduate Programs

1. Marketing

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Management Science, Principals of Economics, Marketing Management, \Consumer Behavior, Market Research and Forecast, Business Negotiations, Advertising, On-line Marketing, Marketing Planning, Production Operations and Management, Strategic Management.

Features 

College-level key specialty.

Teaching and research integration, excellent research team at college-level.

First-class offline course at provincial level, applied demonstration course at college-level.

Equipped with modern comprehensive marketing training center and 20+high-quality. off-campus internship training bases.

2. Human Resources Management

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses: Management Science, Principals of Economics, Accounting, Human Resources Management, Organizational Behavior, Employee Recruitment Management, Training and Human Resource Development, Performance Management, Compensation and Benefits Management, Labor Relations and Labor Law.

Features:

First-class undergraduate major at college-level.

First-class offline course at provincial level and applied demonstration course at college level.

Strong practical training facilities, equipped with sets of practical training software, such as Beisen Talent Assessment and 20+ off-campus practice bases.

3. Engineering Cost 

Degree: Bachelor of Management

Duration: 4 years, full-time

Total Credits: 142+4

Core Courses:Construction Regulations, Project Quota Principle, Project Contract Management, Construction and Embellishment Work, Engineering Economics, Project Management, Construction Equipment Engineering, Construction and Embellishment Estimating, Municipal Engineering Measurement and Valuation, Installation Estimation, Engineering Cost Planning and Control, BIM Technique Application, Computer-aided Engineering Cost.

Features

Build a professional course teaching model of lecture, practice, competition and research.

Hold a college-level application-oriented model and educational reform courses.

1+x course-certification integration, combination of learning and competition.

Comprehensive engineering training center and 10+ off-campus internship training bases.

Associate Programs

1.Marketing

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses：Management Principle、Principle of Economics、Marketing、Tourism Consumer Behavior、Market Research and Forecast、Business Negotiations、Advertising Planning、Service Marketing, New Media Marketing, Promotion Planning, Customer Relationship Management.

Features

Faculties composed of overseas educational background, PhD holders,  teachers with vocational experience.

Modern marketing training base, school-enterprise cooperation.

2.Human Resources Management

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Management Principle, Principle of Economics, Organizational Behavior, Human Resources Management, HR Strategy and Planning, Employee Recruitment Management, Training and Human Resource Development, Talent Assessment Theory and Methods, Performance Management, Compensation and Benefits Management, Labor Relations and Labor Law.

Features

Faculties with high-titled, teachers with vocational experience.

Small class with school-enterprise cooperation.

3.Engineering Cost

Degree: Diploma 

Duration: 3 years, full-time

Total Credits: 122+3

Core Courses: Construction and Embellishment Estimation, Installation Measurement and Valuation, Engineering Cost Management, Project Quota, Construction Bidding and Contract Management, Construction Economics, Engineering Project Management, Civil Construction Technology, Construction Equipment Engineering, Building Structure, Engineering Construction Regulations, BIM Technology Application, Costing Software.

Features

1+X course-certificate integration, multi-disciplinary.

Faculties of overseas education background, teachers with vocational experience.

School-enterprise cooperation mode, "simulation teaching method of "practice, competition and research”.